I've always said that everybody is in sales at sometime or another in their life. If you have a girlfriend or boyfriend or your married, you sold yourself. If you ever had a job, you sold yourself. If you got passing grades in school, you sold yourself. So too, if you post on a blog or even just talk with others, you're selling your thoughts and opinions, as well as yourself, whether you realize it or not. Keep in mind my definition of sales: Educating people to an opportunity, and then making it easy for them to buy.
Therefore, education requires communication of some kind even if it is non-verbal or non-written (body language). The seller's main focus should be to gain understanding or reading comprehension in the case of a blogger or article writer. Content length is not as important as compelling and comprehended content. This post on short vs. long blog posts discusses both.
But, today's hectic schedules, and even short blog posts themselves compel people to be in "Short Attention Span Theatre". What is the price of this "Reader's Digest", sample a little bit of a lot of different content approach that is supposed to lead to a so called succinctness in writing? Too many times, I believe, it winds up being a case of "what you heard/read is not what I said/wrote, and what I said/wrote is not what you heard/read."
Yes, let's try to be compelling and succinct, but Open, Honest, Upfront, and Good (O'HUG) communication should demand complete comprehension first. Otherwise you'll break the rule of "If you're going to do something, do it right or don't do it at all." You'll, also, never "educate" people to whatever opportunity you're trying to communicate to them.
Comments