Brokerblogger

Consequences Of Madison Ave Embracing Search Marketing - Brokerblogger

Once Madison Avenue traditional ad agencies (and smaller ones) totally recognize, accept, learn completely, and implement effectively Internet Search Marketing as the "Cornerstone" of their client's total marketing strategy, the husband and wife depicted in this cartoon (click to enlarge) may indeed represent many real life couples who have grown so dependent on the Internet that their night stands have PC's on them!  They may even watch the Web Marketing Association's web site WebAwards in all their favorite categories along with the Academy Awards.

Today is the first day of the OMMA Global Hollywood Conference & Expo.  They talk about the evolution to a "100% Solution", and say:  "As a result of more and more dollars shifting into digital and interactive-based media platforms, it is possible to imagine online media and marketing disciplines driving all marketing efforts."  Search programs are certainly an important part of that 100% marketing solution mix.  OMMA conferences are produced by MediaPost which did an article on 2/23/06 entitled "Verklin: Search Crucial To Marketing" which had the CEO of Carat Americas and chairman of Asia Pacific, David Verklin, saying:  "In my perfect future, the strategy for any client is focused on driving prospective customers to a Web site first.  From that Web site, consumers could then either browse, make a purchase, contact customer service, or find a brick-and-mortar location."  So whether it's commercial or informational online search results the husband or wife are looking for (as differentiated in Yahoo! "MINDSET" Beta), they can go to bed content that they've found the "content" that they were looking for. 

On 3/14/06 the NYTimes.com said the following:

"The Ethics and Politics of Search Engines" Part II - Brokerblogger

Recently, someone said I spend too much time on the computer.  So, I was constructively convicted of that truth.  While I benefit greatly from the good of a great Search Marketing Industry education, I also allow the evil of hindering my progress in other areas (like exercise).

I love this quote on "EVIL" by Joan of Arcadia from the CowPi.com blog:  "Evil is charming and beautiful. It makes you doubt yourself. It asks for one small compromise after another until it whittles you down, and, it functions best when no one believes in it."  Everyone, including the Search Engines and myself, needs to be aware of how insidiously subtle evil can be.

Now, back to my last comments on the Santa Clara University's (Markkula Center for Applied Ethics) Conference on "The Ethics and Politics of Search Engines" held on 2/27/06.

"The Ethics and Politics of Search Engines" - Brokerblogger

While my personal "Distractions Devil" (click on image) has temporarily withdrawn, I want to make some comments on the panel notes of the Santa Clara University's (Markkula Center for Applied Ethics) Conference on "The Ethics and Politics of Search Engines" held on 2/27/06.

It was very appropriate that Google's informal motto of "Don't Be Evil" came up during the discussion with the following participants:

"Participants included:  Peter Norvig, director of research, Google
Terry Winograd, professor of computer science, Stanford University
Geoffrey Bowker, executive director, Center for Science, Technology, and
Society
Moderator: Kirk O. Hanson, executive director, Markkula Center for
Applied Ethics"

Google's 90 Million Settlement "Make Good" Implications

The seagull in this early morning photo (click to enlarge) from Long Beach, N.Y. had a "fresh start".  It appears that Google has the same thing, AND MORE, with the reintroduction of an old way of dealing with "problem advertising" (Click Fraud in this case) that is deemed the publisher's responsibility.

Danny Sullivan said in this 3/8/06 SEW Forum post that "It's a fresh start to remove four years of liability for $90 million."  The reason I emphasize "AND MORE" is due to the fact that for many years, my reps and I sold industrial directory advertising (print, CD, and Internet), and the "SOP" for problem ads was giving a "MAKE GOOD".  I was surprised to see attorney Eric Goldman's "Lane's Gifts Click Fraud Lawsuit Near Settlement" have those exact words in his blog post.  Why?  Because, that advertising term had two implications to me with my background that I haven't seen mentioned yet, and will now explain.  I wonder if "MAKE GOODS" will become a legal precedent?