Before you read this post, please keep in mind that one of the main reasons for this is that our reasonable expectations for our first year of Ryland Home ownership were not set or met properly by Ryland, our "seller". See "My Last Ryland Homes Blog Post & My Attempt To Help Ryland Homes!" to get a better overview of our Ryland Home complaint to the BBB, and links to the over 100 Ryland Home problems that were all eventually fixed after 13 months of having much of our time wasted, and much unexpected stress.
If there is one thing that a "broker" or "intermediary" has to do well, it is making sure that buyer and seller expectations are set properly.
If you are on the buying end of a transaction, "Customer Satisfaction equals the Perceived Value the customer receives from the product or service minus the Cost to the customer for that product or service." according to D. Brown Management. "Perceived" is the keyword, and "Setting Proper Expectations" is key to the evaluation of "Value Received". The definition of the word "Perceived" says: "to attain awareness or understanding of".
So how do you attain "awareness & understanding"? It is done through Open, Honest, Upfront, and Good (O'HUG) Communication combined with empathy for the other party which is imperative in having all go smoothly. Good communication, by the way, should be clear, conspicuous, comprehensive, and most importantly, completely comprehended!
If you are on the selling end of a transaction, you should get the same kind of good communication from the buyer on payment terms, as well as feedback on perceived value delivered and measured from buyer expectations. Here is why: