Since this is my first post, I thought I'd start off by giving some general principles:
#1: In order to get a long term "win-win-win" scenario, the end user-consumer has to come first, and be happy with the overall value. Then the client-buyer will be happy. Last, but not least, the ethical seller has won, since he has a happy, long term customer.
#2: Open, Honest, Upfront, and Good (O'HUG) Communication combined with empathy for the other party is imperative in having all go smoothly. Good communication, by the way, should be clear, conspicuous, comprehensive, and most importantly, completely comprehended.
#3: Internet search marketers should realize and accept that in the world of search, it is the online buyers who decide when they are ready to buy, rather than the online sellers deciding when they want to sell the buyers.
#4: The perfect online search sale is one in which the user is educated to the most valuable, personalized, relevant opportunity, and then has it made easy for that user to buy, or take the next action.
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