Click to see the "F" dance. I usually reserve this "F" for "FiOS" related posts (FiOS's Inconspicuous Disclosure), but this post will hopefully be a Fluid transition to a new Focus for the "Brokerblogger" blog. I had been Focusing on helping Search Marketing's Bad Reputation, but I have come to the conclusion that if Danny Sullivan may even be Frustrated with substantial progress towards a better reputation, then I need to change my Focus, and Find ways of helping consumers in recognizing "Deceptive Websites" or "Misleading Websites".
Last night, on C-SPAN.org TV, I watched "Cable Industry Business Trends" in which Patrick Esser (President, Cox Communications) said that his company's competitor (FiOS) has only a 2% or 3% share of market now (I have no transcript, so I think those were his numbers). But all agreed that advertising business models were changing ("VOD" e.g.), and that competition from telcos, cable companies, wireless companies, and satellite service providers is becoming Fierce. Mark Cuban pointed out that quality, interesting, and "relative to consumer intent" content has more to do with the effectiveness of, and the consumer acceptance of, advertising rather than the platform it is served on.
However, the bottom line for me was that increasingly Fierce competition means that more and more consumers are using the Internet to source commercial, entertainment related, or informational content as Broadband is distributed and adopted. So the time is right for me to try to help many new, and probably naive, Internet users avoid the many subtle ways that websites can be deceptive (Fake, Fallacious, False, Fishy, Foxy, and Fraudulent), as they are taken down the "Clickstream" within the "Conversion Funnel".
Animated image courtesy of www.artie.com.
Bill...
I have searched and searched for a means to contact you but am forced to resort to leaving a comment. I cannot see how to contact you via Typepad although I'm logged in. Can you please contact me via email? I simply wish to know you and collaborate.
[email protected]
Feel free to delete this entry of course.
Thanks,
Jeff
www.thoughtshapers.com
Posted by: Jeff Molander | May 01, 2006 at 04:54 PM
Jeff,
Please look at your "Private messages" in Threadwatch.org.
Thanks,
Bill Kelm
Posted by: Brokerblogger | May 02, 2006 at 02:51 PM